Robot Bunny: Digi Burger /diji bur-ger/

11/05/2012 Comments Off

Character description

Digi Burgers are a consumable energy source for the Robots of Megalopolis, prior to consumption their top buns are pressed down releasing their energy.  Although they provide a lot of power, it is short lived.

Digi Burgers are cultivated from Planet Digi. Although Planet Digi is famously known as “The Home Of The Digi-Burger” they also provide other Digi-Snax

Digi Snax are delivered galaxy wide by Kid-Digi

Product Description

Robot Bunny introduces the Digi Burger, the 1st character to surface from the new mini collection, Digi-Snax (see character description above)

These 350GSM appliquéd sweats are currently available in Angus (Tartan) and Classic (Robot Bunny comic) options.

In a nod to the early days of Nintendo and Sega, each garment possesses it’s own embroidered quality seal. This badge is a signal of our personal quality assurance, with each garment checked individually. The embroidered neck graphic references the Robot Bunny comic page where this specific character can be found in the first part of our story.

Daryll Thomas – Maniki Neko – Robot Bunny

Robot Bunny by Soap-Box: Digi-Box JKT

19/11/2011 § Leave a comment

Robot Bunny By Soap-Box – Digi-Box JKT is available at shop.robotbunny.co.uk and soapboxclothing.co.uk as well as exclusively at the Maniki Neko – Robot Bunny Store: Whiteleys, 144-151 Queensway, London, W2 4YN For more details please contact: info@RobotBunny.co.uk

A brief history

I first met Soap-Box at a trade show about 2 years back, we admired each others work, regularly cracking smiles at the bold colourful items on show. We both displayed a high level of awareness, verbally acknowledging the skill, time and effort that goes in to producing such pieces. The attention to the complementary work framing our designated areas showed a mutual level of understanding. Sketchbooks, toys, illustrations, art prints and animation were scattered across the borders of sellable items. This additional media provided a context and depth to our products. Although presented to the public at a secondary level of importance, this framing was paramount: blueprints of what came before, what is here now, what is yet to be and what will never be.  I remember feeling the sense of pride emenating from both tables as we stood behind our equally eye-catching and diverse displays. That’s when it “clicked”: the trade show wasn’t about bragging to everyone else about who or what we were, it was about showing ourselves what we had accomplished. We’re creators, constantly concentrating on what we’ve yet to achieve, refusing to take a minute out of our busy schedules to celebrate what we’ve already made.

Even though Robot Bunny was merely a concept back then – with only 4 pages of the comic drawn up and a few pieces of clothing, Soap-Box instantly shared my passion and vision as if they were on my own team. They gave me inspiration and advice as well as insight and direction. 2 years later in the game I now realise how incredibly generous that information was. I remember we swapped T shirts like footballers do at the end of an important game, I chose their “I Hate Humans” Robot tee (of course) and they chose my Kola Kube or “Angry Box” tee (of course). We’ve been close friends ever since, supporting each other whenever and wherever we can.

A few thoughts on collaborations

Not many brands collaborate. I believe this is due to company directors approaching the potential project with business in the forefront of their minds. Companies trying to merge companies, concentrating on the technicalities & complexities of an equal investment and return. Excluding the odd exception, brands occasionally have the excuse to loosely use the term “x or vs” implying collaboration but actually meaning brand association, drawing parallels between themselves and a greater popularity hoping to install confidence and widen their audience.

When Soap Box decided to make a jacket to celebrate the launch of the Robot Bunny Comic it meant so much to me. That moment was truly incredible as it proved they knew exactly what RB was about. Usually people provide artwork to accompany the launch of clothing but this is clothing to accompany the launch of artwork. This partnership works because its people collaborating with people, sharing passion, talents and skills to create something that is a direct result of their love for their craft and the industry they’re in.

A lot of brands know what they do, “we make clothes”, but not a lot of brands honestly know why they do it. This isn’t the case for us. Although we’re both huge fans of fashion, clothing is just one of the many platforms we can use to share our work, a canvas or medium like anything and everything else. We create because we have to, it’s in our blood, we can’t imagine doing anything else.

About the product

Although this jacket could be ignorantly dumbed down to “just another varsity from Soap Box”, to me it’s physical proof of our relationship, a celebratory piece that signifies and stamps our mutual and ongoing respect for each other as individuals and now as a team. Materializing that in a physical form allows us to share that fact with you, the customer. The way we deliver that is by applying what we do through a series of filters, filters of what we know, what we stand for and what we believe in. The result is creativity executed through precision and quality. Talent is natural, but skill comes from years of beating away at your craft and that’s what Soap Box are doing with their jackets, anyone who has seen or purchased one knows that, right?.

Once we drew up the badge: a combination of the Robot Bunny Digi Burger (a consumable energy source in the RB comic) and the Soap-Box “Soap Boy” logo, it brought a huge smile to our faces (almost as big as the one on the badge itself). It was at that point we knew it was right. I guess what I’m trying to say is that on the surface this may seem like a simple jacket, but to me it symbolises over 2 years of solid friendship and significant achievement from both camps.

When Soap-Box sent me images of the wool, lining, leather jets and ribbing that would go together to make our end-product (literally pieces of fabric that had been cut to their very own panel specification and roughly placed together on a flat surface). I remember thinking one thing: “This is cut and sew”. Soap Box premier their first multi colour patch work and use of 3D embroidery in this collaboration piece!

This is the start of many exciting projects to come from Robot Bunny and Soap-Box, I could tell you what at least three of those things are, but my Robots would have to kill you.

Daryll Thomas – Maniki Neko – Robot Bunny

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